Yadah is a Korean beauty brand that I’ve never heard before until receiving the Yadah Auto Lip Crayon in 07 Rose Beige in a Beauteque BB Bag last year. I’ve been to Korea a few times and I purchase a lot of Korean beauty so this brand must not be famous even in Korea. Beauteque states that the price is $6.99 for 2.5g of product but I’m not too sure where this could be found other than online – and mainly in Southeast Asia.
At first I didn’t really want to review this item because it will be hard to find but I realised it’s been in my handbag quite a lot over the last few months and it deserved a mention! Rose Beige is badly named in my opinion – the colour is more rose coral. I think it really is a very pretty shade – it’s summery and girly at the same time. It’s not too coral and not too pink, a great in-between. It’s a shade that’s really easy to wear daily.
The packaging is very simple – a twist up fat crayon with a transparent cap with the a bar of corresponding colour at the bottom of the crayon. I don’t usually like fat lip crayons with transparent caps because they often crack or fall off when I stick them in my handbag, especially the NYX pencils, but this has proved to be rather sturdy.
The coverage is very decent – about medium with one swipe, and is buildable. Personally I like a blended lip look so I just apply one thin layer and rub my lips together to spread it around. This felt quite creamy in texture, but very thin in consistency, and it is not sticky at all. It’s really comfortable to wear and very lightweight.
I would say that this had a semi-matte finish – there’s no shine on it but it doesn’t look very matte. It doesn’t last very long for me – a maximum of 2 hours without eating or drinking, but I really don’t mind reapplying because it’s really comfortable to wear and easy to apply. Unlike the liquid lipsticks I’ve been testing lately, this is really a no-brainer in terms of application; it doesn’t look patchy at all. It has a little sweet scent but it’s not too obvious.
As I said earlier, I’ve been reaching for this quite often over the last few months, especially as the weather started to turn warmer. It’s a very comfortable shade to wear, and it’s such an easy and casual shade. I like the crayon format – it’s so easy to reapply on the go and I barely need a mirror to apply it because all I do is swipe one layer on and rub my lips together. I wish that this was easier to find and if you can get them, I would recommend it!